PepsiCo puts Pepsi on show in New York Kola House
The bar will have "subtle" Pepsi branding, PepsiCo said
PepsiCo is to nudge Pepsi into the New York limelight with a cocktail bar in the city, dedicated to the taste of the kola nut.
The Kola House, in New York City's Meatpacking District, will serve both alcoholic and non-alcoholic kola nut drinks when it opens this Spring, PepsiCo said. The venue, which will also serve as a restaurant and event space, will have "subtle" Pepsi branding, a spokesperson told just-drinks.
According to North America Beverages' CMO, Seth Kaufman, the bar will be a "modern hub" in which consumers can explore "our cola's artisanal craft and flavour". A cocktail menu designed by a "resident cocktail curator" will feature kola nut drinks, while the restaurant will serve food "inspired by the kola nut".
Kaufman said: "The Kola House represents a new space for us to support our consumer-first approach to drive authenticity and innovation around our beverage offerings and ideals."
The project is a departure for the Pepsi brand. However, in the past two years, PepsiCo has upped its so-called "craft soda" footprint with the launch of new and niche products. In late-2014, it launched Caleb's Kola in selected markets as well as Pepsi True, a cane-sugar sweetened brand.
The Kola House will be in the same part of New York as Pernod Ricard's Absolut Elyx House, a "brand home" for the vodka that doubles as a private residence for its US head.
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