PepsiCo said the ad has been taken off its websites

PepsiCo said the ad has been taken off its websites

PepsiCo has apologised for an online Mountain Dew ad that has been criticised for being racist and portraying violence against women.

The ad shows a white women on crutches identifying a subject out of a line up of black men that includes a goat. The goat threatens the woman, saying “betta not snitch on a playa” and causing her to run out of the room screaming.

The drinks and snack maker said the ad, made by rapper Tyler, The Creator, was pulled from all Mountain Dew channels as well as Tyler's following several complaints. “We apologise for this video and take full responsibility,” a PepsiCo spokesperson said today (2 May).

Earlier this year, The Coca-Cola Co defended its Super Bowl ad after some groups in the US deemed it offensive to Arab-Americans.

The ad can be viewed by pressing play, below.