US: PepsiCo pulls Mountain Dew ad after racism complaints
PepsiCo said the ad has been taken off its websites
PepsiCo has apologised for an online Mountain Dew ad that has been criticised for being racist and portraying violence against women.
The ad shows a white women on crutches identifying a subject out of a line up of black men that includes a goat. The goat threatens the woman, saying “betta not snitch on a playa” and causing her to run out of the room screaming.
The drinks and snack maker said the ad, made by rapper Tyler, The Creator, was pulled from all Mountain Dew channels as well as Tyler's following several complaints. “We apologise for this video and take full responsibility,” a PepsiCo spokesperson said today (2 May).
The ad can be viewed by pressing play, below.
It's always fun for us to write up the opinions of industry observers when they posit that the next wave of consolidation in one sector or another is set to break some time soon....
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research