PepsiCo wanted to protect the Gatorade tagline, "Rehydrates Replenishes Recharges"

PepsiCo wanted to protect the Gatorade tagline, "Rehydrates Replenishes Recharges"

PepsiCo has had a petition dismissed by the Supreme Court in India over claims for the exclusive right of its Gatorade tagline, "Rehydrates Replenishes Recharges", according to reports.

The court has dismissed the request of the Gatorade owner, The Economic Times reported yesterday (11 April). PepsiCo was looking to restrain Heinz India from using the tagline for its Glucon D Isotonik energy drink.

Heinz, which launched the energy drink in February last year, was using the expression, "Rehydrates Fluids; Replenishes Vital Salts; and Recharges Glucose" on the product.

However, the High Court said that the packaging of the two products was "different and there was no confusion among the customers", the publication said. The court added that the trademark should not be given protection.