INDIA: PepsiCo pays US$72m to sponsor cricket's IPL
By Andy Morton | 22 November 2012
PepsiCo will sponsor cricket's Indian Premier League (IPL) for the next five years after it offered twice the price of the previous deal.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
PepsiCo will sponsor cricket's Indian Premier League (IPL) for the next five years after it offered twice the price of the previous deal.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
In the Spotlight - Coca-Cola's "secret recipe" on eBay
Sales of sparkling cola are under pressure, but one man still believes its stock is high. Cliff Kluge, a pilot from Georgia, told ABC News this week he may have found the original recipe for Coca-Cola - and is selling it on eBay for as much as US$15m.
Comment - Brewers Wake Up and Smell the (Cider) Apples
It was always a case of when, not if: Anheuser-Busch InBev has finally launched its Stella Artois cider off-shoot, Cidre, into the US market this week.
Market research related to this article
PepsiCo, Inc. - SWOT Analysis
PepsiCo, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PepsiCo, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary a...
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corpo...
PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
