INDIA: PepsiCo pays US$72m to sponsor cricket's IPL
By Andy Morton | 22 November 2012
 |
PepsiCo has a range of sports sponsorship deals |
PepsiCo will sponsor cricket's Indian Premier League (IPL) for the next five years after it offered twice the price of the previous deal.
The US firm bid INR396.3m (US$72m) for the title sponsor rights of the tournament, cricket's most lucrative short-version league, according to the IPL yesterday (21 November). Real estate developer DLF paid INR200m for the first five seasons of the IPL, organisers said.
“PepsiCo are one of the largest sponsors in world sport and we look forward to working with them over the next seasons,” said IPL governing council chairman Rajeev Shukla.
No one at PepsiCo was available to comment on the deal.
In July, PepsiCo agreed a "multi-year" deal to sponsor the Super Bowl half-time show as part of its 28-year relationship with the NFL.
In 2010 it spent between $335m and $340m on commercial sponsorship, according to sponsorship research provider IEG.
Expert analysis
India Food and Drink Report Q4 2012
Sentiment towards India’s growth story is at a low ebb. Not long ago, the mainstream view was that 8% growth would be the new norm on the back of the country’s demographic dividend, huge infrastructure push and consumer boom potential.
Sectors: Emerging markets – BRIC, Marketing – advertising & promotions, Soft drinks
Companies: PepsiCo
View next/previous articles
22 Nov 2012 -
Currently reading -
INDIA: PepsiCo pays US$72m to sponsor cricket's IPL
22 Nov 2012 -
Related research
PepsiCo, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PepsiCo, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary a...
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corpo...
PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
Related articles
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
In the Spotlight - Coca-Cola's "secret recipe" on eBay
Sales of sparkling cola are under pressure, but one man still believes its stock is high. Cliff Kluge, a pilot from Georgia, told ABC News this week he may have found the original recipe for Coca-Cola - and is selling it on eBay for as much as US$15m.
Comment - Brewers Wake Up and Smell the (Cider) Apples
It was always a case of when, not if: Anheuser-Busch InBev has finally launched its Stella Artois cider off-shoot, Cidre, into the US market this week.
There are currently no comments on this article
Be the first to comment on this article