INDIA: PepsiCo pays US$72m to sponsor cricket's IPL

By Andy Morton | 22 November 2012

PepsiCo will sponsor cricket's Indian Premier League (IPL) for the next five years after it offered twice the price of the previous deal.

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PepsiCo will sponsor cricket's Indian Premier League (IPL) for the next five years after it offered twice the price of the previous deal.

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