US: PepsiCo names Gatorade boss

PepsiCo has appointed a new president for its Gatorade business.

The company said yesterday (10 April) that Todd Magazine will assume the position. At the same time, QTG (Quaker Tropicana Gatorade), the Chicago-based division of PepsiCo, also named Mark Schiller as president of Quaker Foods and Snacks.

"Todd and Mark, who collectively have nearly 25 years experience with PepsiCo's QTG and Frito-Lay divisions, are both proven leaders who are familiar with our culture and have extensive insights into our powerful consumer health and wellness brands," said QTG president and CEO Chuck Maniscalco. "We are truly privileged to have Mark and Todd's dynamic leadership capabilities here within PepsiCo as they each bring skillful direction to our high-performing food and beverage teams."

Magazine, who will report to Maniscalco, assumes the Gatorade president post from his most recent position as president of Quaker Foods. Gatorade's top spot had been held by Maniscalco until his promotion to QTG president and CEO last October. Magazine, who joined Quaker Oats in 1999, prior to its merger with PepsiCo in 2001, has held previous positions as VP of marketing for ready-to-eat cereals, VP of marketing for Gatorade, and chief marketing officer for Quaker Foods.

"Todd's experience and skills make him an exceptional choice to lead the Gatorade organization," Maniscalco said. "We have every confidence that he'll contribute to the continued growth of this high-performance business unit."