US: PepsiCo makes German juice purchase
PepsiCo has agreed to acquire a German juice maker from Sunny Delight Beverages Co. The US drinks giant said yesterday (2 May) that it will buy Punica Getranke GmbH from Sunny Delight for an undisclosed sum.
The acquisition will immediately expand and strengthen PepsiCo's German beverage portfolio by providing a leading position in several juice-related categories, the company said in a statement. It will expand PepsiCo's juice business in Continental Europe, which currently includes Tropicana and several affiliated brands. The purchase will also establish Germany as one of PepsiCo's largest juice and juice-drink markets in Continental Europe.
Punica's product portfolio covers three beverage segments: fruit nectars and juice drinks, tea and fruit blends and schorles (fruit juice and sparkling mineral water). The company's products are offered in a range of packages, including glass bottles, paper cartons and PET plastic bottles. Punica's products are distributed principally through grocery chains and Germany's more than 10,000 drink-centre outlets.
"Punica represents an outstanding brand and an outstanding team that will strengthen our beverage portfolio in several fast-growing industry segments," said Michael D. White, chairman and chief executive officer of PepsiCo International.
"This investment is an important part of our ongoing effort to offer consumers a range of beverage choices. It also reflects our continuing optimism about growth prospects for PepsiCo in Germany and across Europe."
Punica owns and operates a plant in Hamburg for manufacturing concentrate and finished products.
The transaction, which is subject to regulatory clearance, is expected to be completed within the next several weeks.
While the overall market for tea in the UK has declined by some 12% over the past five years, iced tea consumption is on the rise. Annette Sessions reports on the potential for iced tea in the UK and ...
Coca-Cola announced last week that it was taking over full control of its US water joint venture, CCDA Waters, buying out its partner, Danone. However, speculation over the poor performance of the CCD...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
Tropicana Products has appointed a new chief marketing officer....
Tropicana is adding a new orange drink with additional fibre to its portfolio....
Tropicana has said that it plans to increase retail prices of its orange juice from January, according to press reports....
PepsiCo is to change the labelling on two of its Tropicana drinks lines....
PepsiCo-owned Tropicana has launched a range of premium fruit juices called 'Tropicana Sensations' to grow in Spain's booming health-juice market....
- AB InBev, SABMiller - Here's what'll happen next
- Is time right for TWE to move for Diageo's wines?
- Is Brown-Forman at the end of the SoCo road?
- Will a sexed-up SABMiller tempt AB InBev?
- Making consumers the centre of your business
- AB InBev makes formal offer for SABMiller
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Diageo makes US$780.5m beer deal with Heineken
- SABMiller formally rejects AB InBev's offer
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research