TURKEY: PepsiCo looks to strengthen presence
PepsiCo is looking to boost its presence in the "young and growing" Turkish market.
A spokesperson for the US soft drinks giant told just-drinks yesterday (10 April) that the company was "experiencing double-digit growth" in Turkey and was looking to increase sales even further.
Jim Zaza, the head of PepsiCo's operations in Turkey, had told Reuters last week that the company was looking to overtake Coca-Cola as the country's market leader.
The PepsiCo spokesperson declined to comment on how the company was looking to boost sales for "competitive reasons". However, she did confirm that PepsiCo would look to invest US$30-40m a year to strengthen its presence in Turkey.
The Reuters report said that Pepsi faced strong competition from local soft drinks producer Ulker - producer of Cola Turka - as well as Coke.
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