US: PepsiCo lines up SoBe Life zero-calorie line
By just-drinks.com editorial team | 31 July 2008
PepsiCo is rolling-out a new drink produced with a zero-calorie, all-natural sweetener.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

PepsiCo is rolling-out a new drink produced with a zero-calorie, all-natural sweetener.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UPDATE UK: Portman Group backs Baroness Coussins in Lords dispute
Drinks industry body the Portman Group has leapt to the defence of former chief executive Baroness Coussins over her active role in shaping drinks labelling legislation in the House of Lords.
UK: Britvic Q1 revenue up, job cuts loom
Britvic has reported a 2% rise in soft drinks revenue for its fiscal first quarter, but plans to slash jobs in Ireland in order to cut costs.
Focus - Wising up to the opportunities in healthier children’s drinks
The children's drinks market has changed substantially in recent years as health concerns have increased. However, writes Simon Maddrell of Euromonitor International, some companies have been quicker than others to recognise the commercial opportunities that new parental priorities offer.












