US: PepsiCo launches Dark Knight Rises movie push for Mountain Dew

By Andy Morton | 19 June 2012

PepsiCo has launched a marketing campaign for Mountain Dew int he US, using the brand's tie-in with upcoming Batman movie The Dark Knight Rises.

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PepsiCo has launched a marketing campaign for Mountain Dew int he US, using the brand's tie-in with upcoming Batman movie The Dark Knight Rises.

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