PepsiCo has used yesterday's (1 February) Super Bowl in the US to launch the latest television advert for its SoBe Lifewater brand.

The ad, entitled 'LizardLake', has become the first 3-D HD video to run on YouTube, the company said late last week.

Featuring SoBe Lifewater's lizard characters, the 60-second spot stars football players Ray Lewis, Justin Tuck and Matt Light.

"We are thrilled to debut the Hi-Def 3-D experience to the global YouTube audience," said Massimo d'Amore, CEO of PepsiCo North America Beverages. "The SoBelieve campaign continues to be an extraordinary multimedia, multiplatform event."

To back the 3-D aspect of the ad, PepsiCo is distributing around 125m pairs of 3-D glasses free of charge in the US, via 25,000 retail displays.

To view the new advert, click here.