US: PepsiCo hangs SoBe Lifewater 3-D ad round Super Bowl

By just-drinks.com editorial team | 2 February 2009

PepsiCo has used yesterday's (1 February) Super Bowl in the US to launch the latest television advert for its SoBe Lifewater brand.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

PepsiCo has used yesterday's (1 February) Super Bowl in the US to launch the latest television advert for its SoBe Lifewater brand.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the round-up - The week in drinks
The top ten stories published on just-drinks this week:

Insight - PepsiAmericas wants end to PepsiCo takeover saga
The chairman and CEO of PepsiAmericas, Robert Pohlad, has said that the soft drinks bottler wants to see and end to a takeover dispute with PepsiCo, which is disrupting business.

Focus - The rising demand for 'natural' soft drinks
This year, the words 'all-natural' have been appearing on more and more soft drinks labels, a reflection not only of the growing well-being trend, but also a sign that drinks producers are responding to consumers continuing to seek out wholesome, natural goodness, despite the difficult economic times we are living in. Annette Farr looks at the rising tide of natural products offered by the soft drinks industry.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page