PepsiCo and Coca-Cola have begun a new battle in India's US$125m fruit juice market.

PepsiCo India said today (24 October) that it will launch its 'Twister' brand in India to compete with Coca-Cola's 'Minute Maid' orange drink, and is also considering new milk beverages in the near future.

Sanjeev Chadha, CEO of PepsiCo India, said: "We would soon introduce our product 'Twister' in the fruit drinks category as the Indian market offers an immense opportunity in this segment along with the milk-based drink category."

Coca-Cola is also keen on gaining market share with its all-India launch of 'Minute Maid' in August.

Recently, PepsiCo India announced a restructuring of Asian operation where India would be part of the south Asia, Middle East and Africa region (SAMEA) and China would remain in the Asia-Pacific region.

"China and India are equally big markets and it would be sensible to focus on them separately," said Abhiram Seth, PepsiCo's executive director of exports.