RUSSIA: PepsiCo found guilty of breaking ad laws
PepsiCo has been found guilty of breaking advertising regulations in Russia.
Russia's Federal Antimonopoly Service has said that PepsiCo Holdings, the US soft drinks giant's local arm, had violated a regulation that forbids companies from using advertising that shows people breaking laws.
In the commercial, a group of young people are playing musical instruments while drinking Pepsi. Nearby residents ask them to stop playing; they refuse and turn up the music.
The FAS said the actions of the people in the ad broke a Russian law on disturbing people's peace and quiet at night.
A spokesman for PepsiCo in New York said today (1 February): "After the FAS expressed its concerns, we removed the commercial."
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