US: PepsiCo faces lawsuit over Pepsi Max advert
PepsiCo rejects Pepsi Max lawsuit claim
PepsiCo has said that it believes a lawsuit filed against it in the US by a 1970s funk band has no merit.
Original members of the band War have filed a lawsuit against PepsiCo. It has been reported that they are seeking around US$10m in damages, because the soft drinks giant used their song, 'Why Can't We Be Friends?', in an advert for Pepsi Max without asking permission.
The advert, which pits Pepsi Max against Coke Zero, features delivery drivers for The Coca-Cola Co and PepsiCo respectively. The PepsiCo driver persuades the Coke Zero driver to try Pepsi Max and he enjoys it.
PepsiCo confirmed to just-drinks today (7 September) that it believes the War lawsuit lacks merit.
"Pepsi has a long history of partnering with iconic celebrities and musicians and we value our relationship with the music and entertainment industry," said a spokesperson for the soft drinks group.
You can view the advert below.
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