RUSSIA: PepsiCo extends Deka bottling deal
Deka was appointed bottler of PepsiCo's Russky Dar kvass last year
PepsiCo has confirmed to just-drinks that it has extended its partnership with Russian kvass producer OAO Deka for a further two years.
Deka was appointed bottler of PepsiCo's Russky Dar kvass brand last year, following the launch of the product. A spokesperson for PepsiCo said today (7 December) that Deka will continue to bottle the beverage for a further two years to 2014.
The company would not disclose any financial details of the deal.
In October, PepsiCo was reported to be in talks to acquire Deka. However, reports also surfaced that a Russian businessman, Konstantin Barinov, was seeking to regain a 50% stake in Deka via legal action.
This month, Ray Rowlands, takes a look at the developing role of PET in soft drinks and its environmental impact....
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