US: PepsiCo ends deal with David Beckham
PepsiCo has said that its decade-long sponsorship deal with footballer David Beckham is coming to an end.
Both parties described the move as a "mutual decision" this week, with Pepsi calling the sponsorship deal "one of the most enduring in global brands history".
Beckham, who made his name with Machester United before moving to Real Madrid, said he had only good memories of working with the firm.
The move to terminate the deal may reflect ths star's switch to the US Major League Soccer (MLS), which still comes low in the pecking order of sports in the US. Beckham is currently on-loan at AC Milan in Italy, until the MLS kicks off for the new season.
The star is also in the twilight of his career as a footballer.
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