RUSSIA: PepsiCo denies plans to launch alcoholic drinks
PepsiCo denied it was to start producing alcoholic drinks in Russia
PepsiCo's recent registration of alcoholic drinks brands in Russia was done purely for legal reasons, the company has said.
PepsiCo communications VP in Moscow Marina Kagan told just-drinks late yesterday (29 May) the soft-drinks giant has “no immediate plans to launch any of the drinks registered”. Last week, Russian newspapers reported that PepsiCo had registered with the country's patent office to make cider, mead and sbiten, a traditional Russian alcoholic drink, under its Russky Dar trademark.
If production was to start, it would be the first time PepsiCo had made alcoholic drinks.
However, Kagan said the company registered the patent to protect the Russky Dar trademark in all possible categories.
“We regularly register for patents to protect our trademarks and reserve the right to explore future business opportunities,” Kagen said, adding that PepsiCo did not comment on future plans.
The company produces kvass in Novgorod under the Russky Dar, or Russian Gift, brand name.
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