Both Coca-Cola Co and PepsiCo have claimed victory following a court ruling against PepsiCo's Gatorade brand in an advertising dispute between the two soft drinks rivals.

A New York judge last week ruled against PepsiCo-controlled firm Stokely-Van Camp, after it accused Coca-Cola Co of damaging the Gatorade brand with an advert for rival sports drink Powerade.

Launching Powerade ION4 earlier this year, Coca-Cola Co and Energy Brands issued an advert claiming that Gatorade was "inferior", because it only contained two electrolytes against Powerade ION4's four.

The judge dismissed a claim of wrongful damage to the Gatorade brand, but both firms have subsequently declared victory.

A spokesperson for PepsiCo said: "We accomplished what we set out to do. When we filed our lawsuit, Powerade stopped its disparaging claims against Gatorade in its advertising and told the Court it is changing its labelling."

A Coca-Cola Co spokesperson said last week's ruling was a "complete win for Powerade ION4", however.

"Our science and marketing teams will continue to push the industry forward, and we won't let the grandfather of the category make the rules."