US: PepsiCo, Coca-Cola Co, Anheuser-Busch InBev lead sponsorship spends in 2010 - research
PepsiCo has held on to the top spot in a chart of commercial sponsorship spenders in the US in 2010.
The table, compiled this week by sponsorship research provider IEG, saw PepsiCo top the pile with a spend last year of between US$335m and $340m. The runner-up in 2009, The Coca-Cola Co, remained at number two, with a spend in the region of $245 to $250m, according to IEG.
Anheuser-Busch, the US arm of A-B InBev, climbed one place to number three, leapfrogging Nike, having spent between $220m and $225m.
“After a year in which the list of sponsors spending more than $15m shrank in number, 2010 witnessed significant growth, as 14 corporations joined or returned to the big-budget roster,” IEG said. “Those gains were offset by the loss of only three companies, meaning the list grew from 66 sponsors in 2009 to 77 in 2010.”
Other drinks companies that appear on the list include MillerCoors at number seven, spending between $155m and $160m, Diageo North America at number 32 – up two places – with a spend of between $35m and $40m, and Dr Pepper Snapple Group, climbing two places to number 33 with a similar spend to Diageo.
Brown-Forman fell out of the rankings altogether in 2010, due to its decision to drop its primary sponsorship of a NASCAR Sprint Cup Series team.
The spending estimates for the companies on the list reflect amounts spent on sponsorship fees of US properties and the portion of spending on international properties that is directed to the US market.
Sectors: Marketing – advertising & promotions
Bisleri International is to open a chain of retail outlets across India for its bottled water products, in a bid to push back rival brands, according to a report....
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research