CANADA: PepsiCo Canada brings back Pepsi Retro
PepsiCo Canada's Retro can will run throughout the summer until stocks last
PepsiCo Canada has relaunched its Pepsi Retro can in Quebec as part of a 1980s-themed promotion to run throughout the summer.
The campaign sees the return of PepsiCo's 80s retro can, which originally launched in Quebec for a limited time earlier this year, the soft drinks firm said yesterday (26 May). As part of the promotion, consumers can view five Pepsi television adverts from the 1980s picked by French actor Claude Meunier, and vote for their favourite on the brand's Facebook page.
For every vote, the company said it will donate US$0.80 to Quebec charity Fondation Tel-jeunes up to $10,000. The winning advert will be announced on 24 June.
Pepsi Retro cans will be available in 35cl cans, 12-pack cases and 59cl bottles, until stocks last.
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