PepsiCo, Britvic launch cross-promotion

PepsiCo, Britvic launch cross-promotion

PepsiCo UK and Britvic have joined forces to launch a cross-promotion in the UK across the Pepsi and Doritos brands.

The ‘Fire and Ice' campaign will see the launch of a lime-flavoured Pepsi Max ‘Citrus Freeze' and a 'Jalapeno Fire' variant of Doritos. The launch will be supported by a television advert and a digital campaign, the firms said today (20 September). Britvic bottles PepsiCo drinks in the UK.

An on-pack promotion will also run across all Doritos and Pepsi Max products offering consumers the chance to win a trip to Las Vegas or Iceland. 

Pepsi Max ‘Citrus Freeze' is available in 2-litre (GBP1.89) and 60cl formats (GBP1.05), while Doritos ‘Jalapeno Fire' is available in a permanent 250g take-home format (GBP2.37) and limited edition 175g (GBP1.77) and 40g formats (GBP0.45).