The soft drinks and snack food group PepsiCo has said that Al Bru, chairman and CEO of Frito-Lay and a 28-year veteran of the company, will retire from his position on 1 February next year.

Bru, 55, who has led the division since 1999 and previously ran the salty snacks and confectionery Sabritas business in Mexico, has been named PepsiCo vice chairman, effective immediately. He will continue reporting to chairman and CEO, Steve Reinemund.

Irene Rosenfeld, former president of Kraft Foods' North American business, was appointed to Bru's former position as chairman and CEO at Frito-Lay.

"We are extremely fortunate that Al Bru devoted his career and almost three decades to PepsiCo," said Reinemund. "He led the two largest and most dynamic divisions in our entire global portfolio and generated strong volume, profit and share growth at each company. We are very appreciative."