US: PepsiCo appoints North America Beverages sales boss

By | 28 August 2009

PepsiCo has appointed Tom Greco to the newly created role of executive vice president - sales, North America Beverages (NAB), reporting to PepsiCo Americas Beverages CEO Massimo d'Amore.

The company said that Greco's former role will be incorporated into the expanded sales and marketing leadership role.

Meanwhile, PepsiCo also named Salman Amin as executive vice president - PepsiCo sales and marketing. He has previously led the company's businesses in the United Kingdom and Ireland.

"As we work toward the close of our pending bottler transaction with PBG and PAS, we have an opportunity to reorganise our North American beverage selling organisation for increased speed, efficiency and greater innovation," d'Amore said.

"Taking our North America beverage selling organisations, and uniting them under a transformational leader with a proven track record is the right thing to do, and it's the right time to do it. Tom is uniquely, and extraordinarily well-prepared to drive these capabilities."

Greco, a 23-year veteran of the company, began his career with PepsiCo in Canada in 1986, and has held a variety of positions in sales, marketing and general management. Since 2006, he has led PepsiCo's US sales organisation.

In his new role, Salman Amin will report to PepsiCo CEO Indra Nooyi on global brands and marketing responsibilities, and to John Compton, CEO of PepsiCo Americas Foods, on PepsiCo Customer Team accountabilities. He will lead an integrated sales and marketing strategy with PepsiCo's global customers and drive the company's international marketing agenda for beverages and foods, the company said.

Amin joined PepsiCo in 1995, serving most recently as president - PepsiCo UK and Ireland.

PepsiCo recently announced a deal to take full control of its major bottlers, Pepsi Bottling Group and PepsiAmericas, for US$7.8bn.

Sectors: Soft drinks, Water

Companies: PepsiCo, PBG, PepsiAmericas

View next/previous articles

Currently reading -

US: PepsiCo appoints North America Beverages sales boss

There are currently no comments on this article

Be the first to comment on this article

Related articles

In the Spotlight - The Coca-Cola Co, CCE deal

Coca-Cola Co's $12bn deal to acquire the North American operations of Coca-Cola Enterprises has dominated business news headlines in the last 24 hours. Here, just-drinks digests the market reaction.

US: PepsiCo seals bottlers deal

PepsiCo has completed the acquisition of its two major bottlers, Pepsi Bottling Group and PepsiAmericas, after clearing the final regulatory hurdle.

EUR: UNESDA secures signatories to digital guidelines

The Union of European Beverages Associations (UNESDA) has introduced a set of digital marketing guidelines for its members.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page