US: PepsiCo appoints Gatorade North America exec
PepsiCo has made a new appointment to oversee its Gatorade brand in North America
PepsiCo has appointed a new senior VP & general manager for its Gatorade brand in North America.
Brett O'Brien, currently the group's Moutain Dew, Flavours and AMP Energy marketing VP, is taking the role vacated by Sarah Robb O'Hagan in August. He will relocate from New York to Chicago and report to PepsiCo Americas Beverages president Debra Crew.
“Brett's passion and leadership will continue to strengthen Gatorade's position as one of the world's leading sports nutrition brands,” said Crew, in an internal company announcement late last week. “We are delighted to have him move into this critically important position.”
A replacement for O'Brien will be announced “shortly”, she added.
O'Brien joined PepsiCo in 2000 and has held several marketing roles, including Juice Drink brand marketing and the energy brands portfolio.
Crew was appointed to her role in August.
Ranked sixth in hot drinks in 2012, the company has a strong presence in other hot drinks, in particular in chocolate-based flavoured powder drinks under the Toddy brand. Competing for the same target...
PepsiCo China Ltd is seeking sustainable growth by enhancing brand awareness around the world and bringing innovative products to the marketplace....
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