PepsiCo has made a new appointment to oversee its Gatorade brand in North America

PepsiCo has made a new appointment to oversee its Gatorade brand in North America

PepsiCo has appointed a new senior VP & general manager for its Gatorade brand in North America.

Brett O'Brien, currently the group's Moutain Dew, Flavours and AMP Energy marketing VP, is taking the role vacated by Sarah Robb O'Hagan in August. He will relocate from New York to Chicago and report to PepsiCo Americas Beverages president Debra Crew.

“Brett's passion and leadership will continue to strengthen Gatorade's position as one of the world's leading sports nutrition brands,” said Crew, in an internal company announcement late last week. “We are delighted to have him move into this critically important position.” 

A replacement for O'Brien will be announced “shortly”, she added. 

O'Brien joined PepsiCo in 2000 and has held several marketing roles, including Juice Drink brand marketing and the energy brands portfolio. 

Crew was appointed to her role in August. 

Expert analysis

2012 Sports Beverages in the U.S.

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This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distributi...read more