US: PepsiCo appoints design tsar
Porcini will lead PepsiCo's branding design strategy
PepsiCo has created the post of chief design officer to oversee the company's global brands design strategy.
Mauro Porcini, who held the same role at 3M, will take the position, PepsiCo announced on Friday (8 June). “PepsiCo is investing in building our global brands and innovation so that we can capitalise on growth opportunities around the world," said PepsiCo president John Compton.
“It is important for our brands to have a consistent and compelling voice across geographies, media channels and consumer touch points.
"Mauro is a proven leader in architecting and managing a global design strategy and his creativity will influence all physical and virtual expressions of our PepsiCo brands."
Before joining 3M in 2002, Porcini founded and owned the design firm Wisemad SrL.
Porcini will report to PepsiCo global beverage group president, Brad Jakeman, who also is leading PepsiCo's long-term plan to drive more design-based innovation, the statement said.
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