US: PepsiCo apologises over Amp ‘pick-up’ application

By just-drinks.com editorial team | 16 October 2009

PepsiCo has apologised after it was accused of stereotyping women with an iPhone application for its Amp Energy drink in the US, offering advice on how to pick up women.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

PepsiCo has apologised after it was accused of stereotyping women with an iPhone application for its Amp Energy drink in the US, offering advice on how to pick up women.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

INDIA: Carlsberg chills Anheuser-Busch InBev tie-up talk
Carlsberg has quelled speculation that it plans to work with Anheuser-Busch InBev in the fledgling Indian beer market.

just the round-up - The week in drinks
The top ten stories published on just-drinks this week:

AUS: Frucor signs Rockstar distribution deal
Frucor Beverages has signed a long-term distribution deal for energy drinks brand Rockstar in Australasia.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page