USA: PepsiCo announces racy new sponsorship deal for 7UP

By Sarah Diston | 31 October 2001

In a multiyear partnership deal, PepsiCo Beverages International (PBI) has teamed its 7UP brand with Formula One racing team BMW Williams. "The BMW Williams F1 team partnership is the perfect fit for PBI because it provides world-class stature for the refreshing appeal of 7UP," said Antonio Lucio, PBI chief marketing officer.

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In a multiyear partnership deal, PepsiCo Beverages International (PBI) has teamed its 7UP brand with Formula One racing team BMW Williams. "The BMW Williams F1 team partnership is the perfect fit for PBI because it provides world-class stature for the refreshing appeal of 7UP," said Antonio Lucio, PBI chief marketing officer.

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