US: PepsiCo Americas Beverages marketing head steps down
PepsiCo has confirmed a switch of chief marketing officer at its Americas unit.
The company said late last week that Dave Burwick, who also held the post of CMO at PepsiCo Americas Beverages' (PAB) North American division, will leave the position at PAB to be replaced by Jill Beraud, formerly global CMO for PepsiCo.
Beraud, who will also be president of joint ventures at PAB, will report to PAB's CEO, Massimo d'Amore.
She will be responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its partnerships with Unilever in RTD teas and Starbucks in coffee. Along with this move, Sarah Robb-O'Hagan, CMO for Gatorade, will also report to d'Amore.
"As much as we will miss Dave, we are delighted to have someone of Jill's marketing and advertising experience, built over more than 20 years at some of America's most highly regarded marketing companies," said d'Amore. "We regret to see him go, but we respect his desire to fulfil his career aspirations in general management elsewhere."
Beraud joined PepsiCo in December, having spent 13 years at Limited Brands, most recently as chief marketing officer of Victoria's Secret.
A successor for Beraud at PepsiCo will be named in the near future, the company said.
PepsiCo's new vice president of brand marketing for Gatorade, Andrea Fairchild, faces a tough challenge to revitalise the sport drink's image in 2010....
It's been a good week on the UK soft drinks market as Irn-Bru maker AG Barr and Tango and Robinsons maker Britvic both reported trading ahead of expectations, writes Michelle Russell....
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