ASIA-PACIFIC: PepsiCo agrees Manchester United tie-up
Pepsi has signed a deal with MUFC
PepsiCo has signed a “multi-year” deal to be the official soft drinks partner of Manchester United Football Club in seven Asia-Pacific countries.
The agreement, announced today (31 July), means PepsiCo has the exclusive rights to use the English club's branding on its soft drinks products and point-of-sale materials. The markets covered are: Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei.
According to Manchester United, the team has a fanbase of around 38m consumers in the seven countries.
Mustafa Moussa, PepsiCo Asia-Pacific's senior marketing director for social beverages, said sport is a “huge global platform” for the company. “Working with the biggest names in sports and entertainment, we look forward to enabling consumers to celebrate their passion for Pepsi and Manchester United,” he added.
Financial terms of the deal were not disclosed.
Last week, PepsiCo reported a double-digit rise in half-year profits and sales.
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