CANADA: PepsiCo adds caffeine content to labels
PepsiCo Canada has announced that it will voluntarily disclose the amount of caffeine on all its product packaging, including Pepsi, Pepsi Max and Lipton Iced Tea brands.
This new labelling, which has already been introduced for products sold in the US, will appear in English and French on Canada-sold packaging by the end of this year on all Lipton brands sold in the country; Pepsi label redesigns will be completed by mid-2009.
Thus far, Canadian consumers have only been able to discover the caffeine content of Pepsi products through the company's website and consumer service line, although caffeine content is declared on labels for Pepsi-QTG Canada's energy drink brands.
Dale Hooper, marketing vice president for Pepsi-QTG Canada, said: "By voluntarily declaring caffeine content, we're giving consumers more information. Increasingly consumers want to know more about the foods and beverages they are consuming."
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