US: PepsiCo adds bottle pack to Tropicana stable

By | 7 August 2012

Click through to view the new bottle for Tropicana from PepsiCo

Click through to view the new bottle for Tropicana from PepsiCo

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PepsiCo has launched an 89oz packaging variant for its Tropicana Pure Premium orange juice brand in the US.

The pack is fully recyclable, and offers easier pouring and an “at-a-glance view” of how much is left in the bottle.

The new bottle can be viewed on the right.

Earlier this year, PepsiCo launched a line of tea-blended juices and a red-orange variant for Tropicana's Trop50 reduced calorie juice portfolio.

Show the press release

Innovative 89-Ounce Container Makes It Easier for Families to Enjoy the Nutritious Power of Tropicana Pure Premium 100% Orange Juice 

CHICAGO, DATE

Tropicana, a division of PepsiCo, introduced an elegantly-designed 89-ounce container for its flagship Tropicana Pure Premium 100% pure Florida orange juice with no added sugar, water or preservatives. This sleek, first-of-its kind package is ideal for any breakfast or brunch occasion because it offers orange juice lovers nutritional power from one of Mother Nature’s original super fruits with more convenience, easier handling and pouring, style and recyclability all in a family-size pitcher. 

This is the first clear-handle design in the chilled juice category that is 100% recyclable. Made from lightweight PET plastic, the bottle can be recycled in curbside programmes nation-wide or via PepsiCo Dream Machines that are available in public locations across the country.

“We listened closely to our consumers who said they prefer to see the juice, and worked with our research team to marry the best of form and function,” said Jacqi Coleman, senior marketing manager for Tropicana Pure Premium. “The result is an elegant, ergonomic package design that three out of four people told us they prefer over a screw-top container.” 

Its sturdy, easy-to-grip handle and proprietary, easy-to-open flip top are designed to provide consumers a perfect pour every time. Plus, the clear container fits nicely in the refrigerator and offers an at-a-glance view, so it’s easy to see how much juice is left. 

“People told us they’d be proud to put this beautiful pitcher on their table and most importantly, it’s still the same great-tasting, nutritious Tropicana Pure Premium 100-percent Florida orange juice with no added water, sugar or preservatives that families nationwide have made number one,” added Coleman.

At about 50 cents per 8-ounce glass, Tropicana Pure Premium orange juice has no added sugar and provides: 

  • Two fruit servings*
  • A day’s supply of vitamin C to help support a healthy immune system
  • As much potassium as a medium banana, which plays an important role in heart health
  • A natural source of the B-vitamin folate, which helps with cell development (especially important for pregnant women)
  • A good source of thiamin, which is essential in energy metabolism, and plays an important role in nerve and muscle function.

The new 89oz bottle is available at grocery stores nationwide, and the suggested retail price is $6.29.

 

Original source: Company Release

Expert analysis

2010 Fruit Beverage in the U.S.

This report delivers the details on juices, juice blends, refrigerated, shelf-stable, concentrates, trends by brand, flavors, package and much more. Provides topline global data as well as projections for the U.S. market. NEW IN 2010: Now breaks out nectars and superpremium juice and expands coverage of from-concentrate and not-from-concentrate juice.

Sectors: Soft drinks

Companies: PepsiCo, Tropicana

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