UK: PepsiCo acquires V Water in UK

By | 1 May 2008

PepsiCo has acquired the vitamin water brand V Water in the UK and signed a distribution deal with Britvic to manufacture, sell and distribute the products.

The company said yesterday (30 April) that V Water, which contains spring water and vitamins, minerals and herbal extracts including Vitamin C, Zinc, Selenium and Ginseng, will give it a "strong platform to expand" in the UK market.

Financial details of the purchase were not disclosed.

PepsiCo UK and Ireland general manager Garrett Quigley, said: "The UK is a key market for us, and we are extremely excited about developing a relationship with V Water in the UK, which will enhance and contribute to the long-term growth of the V Water brand."

V Water founders Walter Faulstroh and Chris Coleridge added: "Joining V Water's exciting brand and people to the powerful PepsiCo family will allow us to continue to expand and fulfill the full potential of V Water.  We are very excited to be leading the expansion of the value-added water category in the UK."

To coincide with the acquisition, PepsiCo has reached an exclusive bottling agreement with Britvic to add the V Water brand to its portfolio. Britvic is already PepsiCo's exclusive bottler in the UK for the Pepsi, 7Up and Gatorade brands.

PepsiCo added that it is focused on launching and acquiring new products that "reflect consumer demand for healthier, nutritious food and drink".

Sectors: Soft drinks, Water

Companies: PepsiCo

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