AUSTRALIA: Pepsi to rebrand Diet variant

By Tony Baker | 6 April 2004

Pepsico in Australia will next month rebrand Diet Pepsi to Pepsi Lite and accompanying it with an A$1m (US$757,000) advertising campaign pitched at women aged 20-29.

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Pepsico in Australia will next month rebrand Diet Pepsi to Pepsi Lite and accompanying it with an A$1m (US$757,000) advertising campaign pitched at women aged 20-29.

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