UK: Pepsi to position new cola as “premium” not “healthy”
By just-drinks.com editorial team | 26 November 2007
Pepsi UK has said it plans to position its new Pepsi brand variant, using sugar cane rather than corn syrup, as "premium" rather than "healthy".
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Pepsi UK has said it plans to position its new Pepsi brand variant, using sugar cane rather than corn syrup, as "premium" rather than "healthy".
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