US: Pepsi to launch new brand under SoBe label

By just-drinks.com editorial team | 11 March 2002

PepsiCo is planning to launch a new drink under its SoBe label, according to reports in Beverage Digest. The world's number two soft drink company is to roll out "Mr. Green," a green-tinted carbonated soft drink with caffeine and ginseng. The drink will be launched under Pepsi's SoBe New Age beverage line and will bear the SoBe green lizard on its 20-ounce bottle.

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PepsiCo is planning to launch a new drink under its SoBe label, according to reports in Beverage Digest. The world's number two soft drink company is to roll out "Mr. Green," a green-tinted carbonated soft drink with caffeine and ginseng. The drink will be launched under Pepsi's SoBe New Age beverage line and will bear the SoBe green lizard on its 20-ounce bottle.

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