The Montreal Forum Entertainment Center Company and The Pepsi Bottling Group (Canada) Co announced today that they have entered an agreement whereby Pepsi will become title sponsor of the Montreal Forum Entertainment Center. The facility will bear the name "Le Forum Pepsi" when it opens late this fall.

"This is an important and exciting development in the revitalization of the Forum. Pepsi is the ideal partner because of its long-standing history and proud tradition in Quebec as well as its progressive image, both of which will contribute to the Forum's growth as the city's greatest entertainment destination," said Daniel Peritz, Vice President of Canderel Properties Limited, developer of the Montreal Forum.

Canderel Properties Limited is transforming the former legendary arena into a 310,000 square foot cinema, amusement, dining and retail complex. It is expected to become the hot spot in Montreal where all entertainment options are united under one roof.

"Pepsi is proud to partner with the Forum Entertainment Center Company and to be affiliated with such a significant and respected Montreal landmark. We have a long tradition of supporting Quebec communities in which we do business, and Le Forum Pepsi allows us to give back to our loyal customers as they enjoy the first-class entertainment services and amenities available to them," said Michel Gauthier, Senior Franchise Manager, The Pepsi Bottling Group (Canada) Co.

As part of the agreement, the complex will be named "Le Forum Pepsi" and Pepsi will have exclusive pouring rights in most locations of the Forum entertainment facility.

Pepsi-Cola Canada Ltd., a leader in the Canadian soft drink industry, markets a variety of carbonated soft drinks, including PEPSI, DIET PEPSI, CAFFEINE-FREE DIET PEPSI, WILD CHERRY PEPSI, PEPSI MAX, 7UP, 7UP LIGHT, MOUNTAIN DEW, MUG ROOTBEER AND DR PEPPER. In addition, it markets the BEVERAGES AQUAFINA, ALL SPORT and LIPTON'S ICED TEAS.

The Montreal Forum Entertainment Center project is being led by Canderel Properties Limited of Montreal, along with its partners Simon Property Group, DLJ Real Estate, Madison Marquette, and Capital Guidance Corporation. Canderel is a leading Canadian real estate firm specializing in property acquisition, development and management, with offices in Montreal, Toronto and Ottawa. Simon Property Group is the largest retail landlord in North America, DLJ Real Estate is a division of the Wall Street bank Donaldson, Lufkin, Jenrette, and Madison Marquette is a pre-eminent leasing and management firm.