UK: Pepsi takes swipe at Coke Zero launch
PepsiCo has this week launched a UK press campaign for Pepsi Max that takes a swipe at Coca-Cola Co. brand Coke Zero.
Pepsi's campaign uses the strapline "Max Taste, Zero Hype" - one month before Coke rolls out marketing for Coke Zero, its own sugar free cola.
The printed slogan is the beginning of PepsiCo's GBP6m (US$10.9m) summer marketing campaign for its own zero sugar brand.
A PepsiCo spokesperson told just-drinks today (23 June): "This is a significant investment that reflects Pepsi Max's commitment to remaining the driving force in the full-on taste, no-sugar cola category."
The campaign features a TV and cinema advert, called Pepsi Fest together with Pepsi's largest ever UK sampling programme - reaching 3m consumers.
Other Pepsi Max marketing efforts will include outdoor billboards, underground posters and press adverts in newspapers and key men's magazines.
Coca-Cola and PepsiCo are looking to expand their presence in the European water market, where they both lag some way behind market leaders Danone and Nestlé. Coca-Cola has made a number of important ...
India's soft drinks industry has expressed its "shock" at a decision from the state of Karnataka to re-instate a ban on carbonates in its educational institutions....
The Pepsi Bottling Group has warned that volume growth will be slower in 2007 than this year....
António Sérgio Eusébio, president of Portuguese drinks group Sumolis, has confirmed that it is in talks to buy an 80% stake in rival Compal....
PepsiAmericas has added to its board of directors....
India's health minister has reportedly called for a ban on the sale of soft drinks in schools and universities amid a wider ban on junk food in the country's educational institutions....
The Pepsi Bottling group has appointed a new president for its North America unit....
Coca-Cola Co. and PepsiCo received temporary relief today (12 December) in India's pesticides row when the country's Supreme Court delayed the verdict in the controversial contamination case for two m...
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Interview - Seedlip founder, Ben Branson
- Customisable drinks - The next consumer trend
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends