USA: Pepsi spends $220m on advertising

By Sarah Diston | 27 February 2001

In a bid to outperform average annual industry sales growth, Pepsi is to pour $220m into advertising and publicity in Mexico. A report by the NewsEdge Corporation claims Pepsi, which increased its market share by 0.3% points last year in Mexico, is hoping to at least match that during the current year.

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In a bid to outperform average annual industry sales growth, Pepsi is to pour $220m into advertising and publicity in Mexico. A report by the NewsEdge Corporation claims Pepsi, which increased its market share by 0.3% points last year in Mexico, is hoping to at least match that during the current year.

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