US: Pepsi signs pouring deal with AMF
AMF Bowling Worldwide, Inc, the world's largest owner and operator of bowling centres, and Pepsi-Cola North America announced yesterday that they have signed a multi-year agreement designating Pepsi-Cola as the official refreshment beverage supplier for AMF's 368 bowling centres in the US.
The new partnership between AMF and Pepsi begins later this month. As part of the agreement, Pepsi-Cola's fountain beverage products, which include Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, will be served at all US AMF locations. In addition, bottled Pepsi products, including Aquafina, Dole 100% Juice, Tropicana juice drinks, SoBe energy drinks and a wide variety of non-carbonated beverages will also be available at AMF bowling centres.
"First and foremost, we believe that Pepsi's Intellicarb dispensing system, which delivers a superior quality fountain drink, and their vast portfolio of quality brands will contribute to an improved customer experience in our centers," said Fred Hipp, president and chief executive officer of AMF. "Pepsi has also been a strong supporter of the bowling industry for years, and we're pleased that this partnership will now broaden that support."
"AMF is a leader in the bowling industry and we are thrilled to have the opportunity to work with them and serve their thousands of customers throughout the country, " said Joe Cugine, vice president and general manager, Pepsi-Cola Foodservice. "We look forward to developing strong and successful consumer programs and initiatives through this partnership that will be a win- win-win for all of us -- AMF, the AMF patrons and Pepsi."
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