US: Pepsi secures restaurant deal
The Yum! Brands subsidiary confirmed late last week that it has begun converting its 500-plus company-owned restaurants to serve PepsiCo products, after having sold Coke products since the company was founded in 1969.
The changeover began last month, the company said, and should be completed by the end of August.
More than 175 franchisee-owned Long John Silver's restaurants were already serving Pepsi before the company restaurant conversion began.
In addition to Long John Silver's and A&W All-American Food, PepsiCo products are currently served at all company-owned restaurants in the Yum! Brands stable, including KFC, Taco Bell and Pizza Hut.
"The combination of the world's most famous quick-service fish and seafood and PepsiCo's world-famous beverages will produce a great dining experience for our customers," said Steve Provost, chief marketing officer at Long John Silver's and A&W Restaurants.
"Moving forward, our partnership will be a true strategic alliance," added Joe Cugine, chief customer officer, foodservice division, Pepsi Cola North America. "Together, we will share innovation and insights in order to enhance the success of this outstanding seafood chain."
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