PepsiCo is rolling out a lime version of its Pepsi and Diet Pepsi brands.

Pepsi Lime and Diet Pepsi Lime will be available in 20-oz bottles, 2-litre bottles, and 12-packs and 24-packs of 12- ounce cans wherever Pepsi products are sold. Full national distribution is expected by Memorial Day.

"Lime is more popular than ever in all types of food and beverage categories," said Katie Lacey, vice president of carbonated soft drinks for Pepsi-Cola North America. "It's a flavour that is seen as fun, exciting and active -- a description that fits the Pepsi-Cola brand to a tee."

Two 15-second television spots from BBDO New York featuring a pair of friendly, animated lime characters - informally known as the "Lime Guys" - will run on an array of television outlets beginning next week and will be accompanied by an internet marketing campaign.