JAPAN: Pepsi releases Pepsi Ice Cucumber

By | 14 June 2007

PepsiCo has unveiled a cucumber-flavoured variant in Japan.

Pepsi Ice Cucumber was released nationwide this week, the company said, and will only be available through the summer.

Pepsi's Japanese distributor, Suntory, is targeting sales of around 200,000 cases over the next three months.

"We wanted a flavour that makes people think of keeping cool in the summer heat," a spokesperson for Suntory told local reporters. "We thought the cucumber was just perfect."

Sectors: Soft drinks, Water

Companies: PepsiCo, Suntory

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JAPAN: Pepsi releases Pepsi Ice Cucumber

There is currently 1 comment on this article

Let´s face it, cucumbers have very little taste and are more useful sliced to avoid wrinkles around your eyes...so I have no doubt that this particular experiment will end up with a cucumber....

 

Pedro Brazofuerte said at 1:24 am, June 17, 2007

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