JAPAN: Pepsi releases Pepsi Ice Cucumber
By just-drinks.com editorial team | 14 June 2007
PepsiCo has unveiled a cucumber-flavoured variant in Japan.
Pepsi Ice Cucumber was released nationwide this week, the company said, and will only be available through the summer.
Pepsi's Japanese distributor, Suntory, is targeting sales of around 200,000 cases over the next three months.
"We wanted a flavour that makes people think of keeping cool in the summer heat," a spokesperson for Suntory told local reporters. "We thought the cucumber was just perfect."
Sectors: Soft drinks, Water
View next/previous articles
14 Jun 2007 -
Currently reading -
JAPAN: Pepsi releases Pepsi Ice Cucumber
14 Jun 2007 -
14 Jun 2007 -
There is currently 1 comment on this article
Let´s face it, cucumbers have very little taste and are more useful sliced to avoid wrinkles around your eyes...so I have no doubt that this particular experiment will end up with a cucumber....
Pedro Brazofuerte said at 1:24 am, June 17, 2007
Reply to this comment