USA: Pepsi named the "Official Soft Drink" of the Pittsburgh Pirates at PNC Park

By | 13 November 2000

The Pittsburgh Pirates announced on Friday (10th November) that they have awarded The Pepsi Bottling Group, Inc. (PBG) exclusive soft drink pouring rights at PNC Park as part of a new, multi-year partnership agreement.

Under the terms of the new agreement, a full line-up of Pepsi-Cola products will be offered at PNC Park for all activities and events taking place within the facility.

"We're thrilled that The Pepsi Bottling Group has joined our Pirates' family at PNC Park," said Kevin McClatchy, Pirates' Managing General Partner and CEO. "Pepsi shares our commitment to providing our fans with the very best at PNC Park. As the soft drink category leader in the sports and entertainment industry, Pepsi has a proven record of successfully partnering with organizations like the Pirates to provide consumers with high quality products, while assisting and supporting our marketing efforts. The Pirates are looking forward to a long and mutually beneficial partnership with The Pepsi Bottling Group for many years to come."

To kick off the new partnership, two large Pepsi inflatables will be visible today on the PNC Park construction site near the Allegheny River. Also, PBG representatives and the Pirate Parrot, will be at Market Square during the lunchtime hour distributing samples of Pepsi and Sierra Mist, Pepsi's new lemon-lime beverage, and commemorative Pepsi/Pirates t-shirts.

"The Pepsi Bottling Group is honored to begin this partnership with the Pittsburgh Pirates," said Paul Snell, PBG Northeast Business Unit General Manager. "The Pittsburgh regional market is very important to us, and we are extremely pleased that this new partnership is occurring at the same time the Pirates are moving into their new ballpark. It's an exciting time to be involved with the Pirates' organization and we're looking forward to Opening Day '01."

Pepsi, Diet Pepsi, Mountain Dew and Aquafina water product all will be served at PNC Park as part of the seven-year agreement. PBG will have category exclusivity for all soft drink and water products sold and distributed at PNC Park during all events. Additional elements of the agreement include radio advertising during Pirates' broadcasts, permanent signage, print advertising and various promotional programs held throughout the year.

PBG also will have exclusive sponsorship rights to "Homerun Alley" at PNC Park. This signature in-park display will occur after every homerun hit by the Pirates' during the season. Details of "Homerun Alley" will be released at a later date.

The Pepsi Bottling Group Inc. (www.pbg.com) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages, with operations in the U.S., Canada, Greece, Russia and Spain.

PNC Park will open in April of 2001 and will serve as the Pittsburgh Pirates fifth home since their entrance into the National League in 1887. With only 38,000 seats, the facility will be the most intimate of any of the recently constructed major league parks.

Companies: Pepsi, The Pepsi Bottling Group

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