UK: Pepsi Max gets Black Eyed Peas backing

By just-drinks.com editorial team | 7 November 2007

UK soft drinks group Britvic has unveiled plans for an advertising campaign in the UK for its Pepsi Max brand featuring exclusive music and footage of the US hip hop group Black Eyed Peas.

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UK soft drinks group Britvic has unveiled plans for an advertising campaign in the UK for its Pepsi Max brand featuring exclusive music and footage of the US hip hop group Black Eyed Peas.

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