US: Pepsi lays out global marketing plan
By just-drinks.com editorial team | 12 January 2007
PepsiCo has lined up a worldwide marketing campaign for its Pepsi-Cola cans, starting next month.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

PepsiCo has lined up a worldwide marketing campaign for its Pepsi-Cola cans, starting next month.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
ARGENTINA: Quilmes to invest US$100m in 2007
The Argentinean brewer Quilmes Industrial is to invest US$100m this year in increasing production and expanding its sales network. The brewer said it was also increasing investment in technological innovation and human resources.
PHILIPPINES: Pepsi bottler plans share offering
Local Pepsi bottler Pepsi-Cola Products Philippines Inc., which holds the Pepsi Bottling Group (PBG) licence for the Philippines, is planning a share offering which it hopes will raise around PHP6.9bn (US$151m), Reuters has reported.
Functional sports drinks market set for further growth
Growing consumer interest in maintaining a healthy diet and participating in sporting activities will contribute to growth in the functional sports drinks (FSD) category over the next five years, according to a new report from just-drinks. The report forecasts significant new product developments and more targeting of specific consumer groups by both major drinks corporations and niche brands. Ben Cooper reports.












