Pepsi Bottling Group has signed a supply agreement with Canadian low-fare airline WestJet to provide soft drinks and water onboard flights.

The multi-year deal includes customer support, marketing and promotional opportunities and corporate sales support for the soft drinks firm.

Pepsi Bottling Group president Linda Kuga-Pikulin said: "The Pepsi Bottling Group is very pleased to partner with WestJet to become the airline's official beverage supplier

"WestJet's commitment to its people, its progressive and innovative approach to marketing and its commitment to the consumer, who they describe as their 'guest', all align perfectly with PBG's values and the quality of our brands. We look forward to taking flight together, and with the power of our two brands, the sky is the limit."

The companies added that co-marketing campaigns could result from their partnership in the near future.