US: Pepsi joins forces with Mighty Ducks
Pepsi Bottling Group has signed a partnership with US ice hockey team the Anaheim Mighty Ducks to sell soft drinks at the club's home venue and training facilities.
Pepsi-Cola has become the official soft drink of Mighty Ducks Arrowhead Pond of Anaheim home arena and Anaheim Ice training facility, both in Southern California.
The product line-up also comprises brands including Diet Pepsi, Lipton Iced Teas, Gatorade and Starbucks Frappuccino.
Arrowhead Pond and Mighty Ducks senior vice president and chief marketing officer Bob Wagner said: "Our new partnership with Pepsi will literally change the way we do business both inside and outside the arena.
"Our fans will experience faster service with new, state-of-the-art equipment at the concession stands and in the marketplace, we will benefit from a tremendous amount of promotional support for the Mighty Ducks and other upcoming events."
Specific terms were not disclosed but the agreement includes upgraded fountain equipment in both buildings, marketing and promotional support as well as in-arena signage.
Pepsi Bottling's Southern California business unit VP of food-service Jana Frazier said: "We're thrilled to join forces with Anaheim Arena Management and the Mighty Ducks Hockey Club.
"While the fans will enjoy the very best portfolio of beverages available, we're also looking forward to working with the management team on new, innovative marketing and promotional events to make each fan's experience even more exciting."
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