US: Pepsi hits back at World Cup ambush claims
The world's most beverage friendly event, the World Cup, has shown its first red card to the drinks industry this week in bizarre circumstances, with Pepsi the unlucky recipients. It seems that the game's governing body FIFA, along with Pepsi arch-rival and World Cup sponsor Coca-Cola, has taken exception to a Pepsi advertising campaign involving a number of soccer stars and successfully had it banned in Argentina.
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