US: Pepsi gains Edge in mid-calorie shoot-out
Pepsi has fired the opening salvo in what looks set to be a battle of the mid-calorie colas. The company announced yesterday in Las Vegas that it is set to launch Pepsi Edge, the first full-flavoured cola with 50% less sugar, carbohydrates and calories than regular colas.
The new drink contains a sugar substitute called Splenda and high fructose corn syrup. The national rollout is due to begin late this summer.
In a statement, SVP and chief marketing officer at Pepsi-Cola North America Dave Burwick said: "The time is right, the proposition is strong and everyone we've talked to is ready for this idea."
Per 12-ounce serving, Pepsi Edge will have 70 calories, 20 grams of carbs and 20 grams of sugar; the equivalent serving of regular Pepsi has 150 calories, 41 grams of carbs and 41 grams of sugar.
Both Coca Cola and Dr Pepper are expected to release mid-calorie drinks later this year.
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. ...
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services....
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum....
The Pepsi Bottling Group today reported second quarter net income of US$148m, or diluted earnings per share (EPS) of $0.59. The results were up on the same period last year as the company grew volumes...
Pepsi-Co. has been removed from a Syrian blacklist of companies which have dealings with Israel, according to a report in the official Syrian newspaper al-Thawra....
Pepsi has launched a new 50cl silver-coloured bottle for its Pepsi light soft drink as part of a major advertising campaign to roll out this summer in Spain....
PepsiCo's president and CFO, Indra Nooyi, has been forced to apologise for remarks she made whilst speaking to the 2005 graduating class of Columbia University's Business School in New York City last ...
- AB InBev, SABMiller - Here's what'll happen next
- Is time right for TWE to move for Diageo's wines?
- Will a sexed-up SABMiller tempt AB InBev?
- Is Brown-Forman at the end of the SoCo road?
- Making consumers the centre of your business
- AB InBev makes formal offer for SABMiller
- Diageo makes US$780.5m beer deal with Heineken
- SABMiller formally rejects AB InBev's offer
- Brito gives call to arms to SABMiller shareholders
- Carlsberg UK chief James Lousada quits
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research