The Pepsi Bottling Group today announced the appointment of Rogelio Rebolledo as president and chief executive officer of PBG Mexico, and of Pablo Lagos as chief operating officer there.

Rebolledo is currently president and CEO of Frito-Lay International (FLI) and will replace Jaime Costa Lavin, who has decided to leave the company. Lagos' role is a new position, the company said.

Rebolledo will take on this new role in January 2004 when his retirement from PepsiCo becomes effective and will report to John T. Cahill, PBG chairman and chief executive officer. Costa Lavin will stay on for the next month to help ensure a smooth transition.

Lagos, who has been vice president of sales and operations for Sabritas, the salty snack food unit of FLI in Mexico, assumes his new responsibilities immediately.

Both Rebolledo, 59, and Lagos, 48, are Mexican nationals and will be based in Mexico City.

Cahill said: "Our gratitude goes to Jaime Costa Lavin, who has shepherded the business for the past year in a very challenging business environment. We have made progress dealing with the current competitive and economic situation, and the impact it has had on our business results. Because I've known Rogelio for many years, I'm confident in his ability to step in and help us move the business forward quickly.

"In addition, Pablo Lagos is a superb choice for the role of chief operating officer. He has delivered outstanding results in a number of assignments at PepsiCo over the past 18 years, most recently in his current role at Sabritas in Mexico, FLI's largest operation. Together, Rogelio and Pablo are a formidable leadership team."